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Editorial guidelines

The standards for everything casinos.org publishes: who writes it, how we keep the money we’re paid apart from what we say, how we check facts, and what happens when we get something wrong.

A company policy maintained by casinos.org Last reviewed September 11, 2026

In short

These guidelines set the standards for everything casinos.org publishes: who writes it, how we keep the money we’re paid apart from what we say, how we check facts, and what happens when we get something wrong or a casino disagrees with us.

How we score a casino is set out on our review process page, how we check facts on our fact-checking policy page, and how we’re paid on our advertising and affiliate disclosure page.

Our mission

Our mission is to “keep the independent record of online casinos, built from live data rather than opinion, so that every player sees the evidence before they deposit.”
In practice that means we open accounts, deposit our own money, time withdrawals, read the terms and count complaints, and then publish what we find, including the parts a casino would prefer we left out.

Who writes and edits our reviews

Every review and guide on casinos.org carries the name of the person who wrote it, and each name links to a profile page. The people who write and edit for us today are:

Nick Hall

Senior Editor. Nick edits reviews and signs them off before they’re published.

Patrick Wiseman

Casino Reviewer. Patrick reviews sweepstakes, social and real-money casinos.

Crypto Deni

Crypto Casino Reviewer. Deni reviews crypto casinos and runs a YouTube channel on crypto.

Akinleye Afolabi

Senior Contributor. Akinleye reviews casinos and covers the Nigerian market.

Judith Uguwoke

Senior Contributor. Judith reviews casinos for players in Nigeria.

Mduduzi Mbiza

Casino Reviewer & Regulation Researcher. Mduduzi reviews casinos and follows regulation in South Africa.

Full profiles for everyone listed above are on our team page.

Full profiles for everyone listed above are on our team page.

That means every review is checked by a second person before it goes live. Nick’s sign-off isn’t shown on each review page yet, and we’re adding it as we rebuild our reviews, along with the date each one was last checked. The roadmap on our About page shows when.

How editorial and commercial work are kept apart

  • The people who write, edit and score reviews report to the Senior Editor. The people who agree commercial deals with casinos report to the company’s founder. Neither group manages the other.
  • Writers and editors aren’t paid, rated or given bonuses based on how much a casino earns us.
  • Editorial staff don’t see commission rates or revenue by casino while they’re reviewing.
  • Only the editorial team can change a score, a ranking position or a verdict, and each change is recorded with the name of the person who made it and the date.
  • Commercial staff have no editorial input on a review.

If anyone on the commercial side asks for a review to be changed, the request goes to the Senior Editor. It’s handled like any other correction, and the review changes only if the request comes with evidence that something in it is wrong.

What money can and can’t buy

How casinos pay us is set out on our advertising and affiliate disclosure page. What that money can and can’t buy is below.

A casino can pay for

  • A commission when you sign up through our link, which costs you nothing extra and doesn’t change the offer you get
  • An advertisement or a promoted placement, which is labeled as paid and kept separate from our rankings and scores

A casino can’t pay for

  • A higher Health Score or a better verdict
  • A position in a ranking or a “best” list
  • A badge, an award or a place on a shortlist
  • A criticism being removed or toned down
  • A review being published sooner, held back or not published at all
  • A look at a review before it’s published

A casino that pays us gets the same tests and the same scoring as one that doesn’t. When a casino that pays us scores badly, the score stands and the review says why. Rankings follow the score, so a casino can’t pay for a higher position.

Which casinos we review

Our legal, commercial and search teams decide which casinos we review, and we also review casinos we have no commercial relationship with. Editorial decides how each casino scores, where it ranks and what its review says.

Gifts, hospitality and free play

We test casinos with our own money. If a casino adds free credit, a bonus or free spins to one of our test accounts, the review says so, and we leave that credit out when we report how a deposit or withdrawal went.

Writers and editors don’t accept gifts, cash, paid travel or hospitality from casinos or the companies that supply them.

How we test casinos

A review starts with an account opened the way any player would open one. We deposit real money, claim the offers a new player would see, play the games, ask support a real question, and request a withdrawal. We write down what happened and when, and the review is written from those notes: how long the withdrawal took to land, what the support team said and how long it took them, and which terms turned out to matter.

When we couldn’t test it ourselves

If there’s something we couldn’t test, such as a payment method we don’t have access to, the review says so. How each part of a review is scored, and how much it counts toward the Health Score, is on our review process page.

Sourcing and fact-checking

We check each fact against the source closest to it: the regulator’s own register for a license, the casino’s live terms for a bonus or a withdrawal limit, and the statute, court ruling or regulator notice for a legal point. We record where each fact came from and the date we checked it. If we can’t confirm something from a reliable source, we don’t publish it as fact. We leave it out, or we say plainly that it’s unconfirmed.

We don’t use other review or comparison sites as a source, and we never present another site’s rating or finding as our own. When we cite news or data, we name where it came from. The full detail is on our fact-checking policy page.

Licenses and the law

Gambling law differs from country to country, and in the US from state to state. Before we recommend a casino for a market, we check the regulator’s register to confirm it holds a license that’s valid there for the product we’re describing, whether that’s casino games, sports betting or sweepstakes. When a casino’s license comes from outside the country you’re in, or the product is restricted where you live, the review tells you.

We check licenses by hand today, and we’re building an automatic check against regulator registers that will record the date of each result. When a court ruling or a regulator’s decision changes the legal position, we update the pages it affects and date the change.

How we use AI

People write, check and sign off everything we publish. We use AI tools for research, and for design and code work on the site itself. When research comes from an AI tool, a person checks every fact against a primary source before it’s used, because these tools can be wrong in ways that sound convincing.

When a casino disagrees with a review

A casino that thinks a review is wrong can write to us through our contact page. The message should name the page, quote the statement being disputed and include the evidence, such as a regulator record or the terms that applied at the time.

An editor who didn’t write the review checks the claim against that evidence and replies within 5 working days. If the review is wrong, we correct it under our corrections policy and update the score if the correction affects it. If the review stands, we tell the casino why. A score changes only when evidence shows the review is wrong, whether or not the casino advertises with us.

We don’t currently publish casinos’ replies on review pages.

Corrections and updates

When we get a fact wrong, we fix it and note on the page what changed and when. What counts as a correction or an update, how to report a mistake and how we date pages are set out in our corrections policy.

Responsible gambling

Our content is for adults aged 18 and over, or 21 where local law requires it. We don’t present gambling as a way to make money or to win back losses, and we don’t list casinos that accept players who have self-excluded. If gambling has stopped being fun, free and confidential help is on our responsible gambling page.

14 · Version history

Change history

  1. Version 1.2 September 11, 2026 Design & Layout Update Signed off by Nick Hall

About this policy

This is a company policy maintained by casinos.org. It was last reviewed on September 11, 2026. If you think we’ve fallen short of it, tell us through our contact page.

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