Aristocrat Gaming launches first dedicated UK space at Empire Casino

In a major boost to the casino industry in London, Metropolitan Gaming and Aristocrat Gaming have created a first-of-its-kind dedicated lounge. “Aristocrat on the Square”  is located inside the iconic Empire Casino in Leicester Square, and marks a shift away from the generic Slots floors that have become commonplace in UK casinos in favor of an experience that gamblers have come to expect from the Las Vegas Strip.

The Vibe: Luxury Meets Tech

Forget the dark, cramped corners of traditional gaming halls. “Aristocrat on the Square” has been designed for maximum entertainment, providing players with an immersive atmosphere as well as a curated games lineup that is specifically tailored to the preferences of UK players.

The Featured Lineup

Aristocrat knows the importance of a first impression, and they’ve definitely gone all-out here, as the lounge showcases the very best that the software developer has to offer.

If you’re visiting this month, expect to see the following games.

Why This Matters: The Executive Take

For Aristocrat, the new space marks a statement of intent that the company plans to continue to stay at the forefront of the gaming industry. Craig Toner, CEO of Aristocrat Gaming, called the debut a “significant milestone,” emphasising that it reinforces their commitment to the UK and the wider EMEA region as part of a multi-year investment into cutting-edge hardware.

Alex Oswald, Managing Director of Metropolitan Gaming, was similarly full of praise for the new project, as he highlighted how the space was “carefully designed” to heighten the playing experience for casino enthusiasts at the Empire by creating a truly unique space to enjoy casino gaming.